In his latest book, Lizard Optimization: Unlock Product Growth by Engaging Long-Tail Users, Gojko Adzic presents a framework for identifying and harnessing the potential of long-tail user behavior. Much like his previous works, Gojko takes a fresh, often counter-intuitive approach to product management, making this book a must-read for anyone involved in creating and managing … Continue reading Unlocking Growth through Unexpected Insights: A Review of Gojko Adzic’s Lizard Optimization